Abstract

Get full access to this article
View all access options for this article.
References
1.
Danaher P.J.
, &
Sharot T.
(1994 ) Cover analysis: a new tool for monitoring peoplemeter panels . Journal of the Market Research Society , 36 , 2 , p. 101 .
2.
Ephron E.
, &
Gray S.
(2000 ) Why We Cannot Afford to Measure Viewers. Bal Harbour : ARF ESOMAR Conference.
3.
Lapovsky D.
, &
Patchen B.
(1998 ) Getting Those Respondents Involved! Vienna : ARF ESOMAR Conference.
