Viking leadership: How Norwegian transformational leadership style effects creativity and change through organizational citizenship behavior (OCB)

Abstract

This article examines the distinct “Viking” leadership style of top leaders in the Norwegian industry that has evolved from a harsh and violent history. Earlier studies have reported that Norwegian leaders at the middle manager level rate high in transformational leadership traits due to a strong feminine culture and a low power distance society, yet Norwegians are also highly individualistic which differs significantly from other national cultures with feminine traits and collective societies. This unique cultural combination is becoming a cross-cultural issue as the Norwegian society is becoming more heterogeneous, particularly in work settings. Understanding how this leadership style differs from other cultures, even in Scandinavia, is important to help leaders better understand the effects of their leadership style on performance. In this study, we explored four of the original Hofstede national cultural dimensions, specifically, power distance, femininity–masculinity, individualism–collectivism, and uncertainty avoidance and examined how these are reflected at the top leadership level within the Norwegian industry using a national leadership study of Norwegian top leaders (N = 917). We also examined how these self-reported leadership styles affected perceived organizational results in the form of innovation and change through organizational citizenship behavior (OCB). Our findings suggest that Norwegian top leaders do exhibit transformational leadership traits, and that these traits have a positive influence on OCB, which further had a positive relationship to organizational performance in the form of innovation and change results. We also found that power distance and a collectivistic orientation predicted OCB, while only power distance predicted innovation and change among the Hofstede cultural dimensions. Of the four Hofstede dimensions, only one moderating effect was found for predicting OCB, the link between transformational leadership and power distance, suggesting that leaders with low power distance and high transformational leadership orientation are most connected with OCB.