Restricted accessReview articleFirst published online 2010-04
Book Review: Cheryl Nakata (ed.),Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan,2009. ISBN 978-0-230-20239-9 (hbk),304 pp.,£55/$100
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Luna, D., Ringberg, T. and Peracchio, L.A. ( 2008) ‘One Individual, Two Identities: Frame Switching among Biculturals’, Journal of Consumer Research35(2): 279-93.
