Abstract
This article presents three exercises in autoethnographic engagement. They are written in the genre of flash ethnography, a format of extreme concision characterized by evocative immediacy, unitary wholeness and reflective challenge. The dispatches address the primacy of observation, the importance of introspection, and the impact of serendipity on insight. They also consider the role of powerful emotions – renewal, vulnerability, ambivalence, anger, fear, defiance – in field work. The article is written to encourage the diffusion of flash ethnography from its home discipline in anthropology to the fields of marketing and consumer research.
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