BurrellGMorganG (1979) Sociological Paradigms and Organizational Analysis. London, UK: Heinemann.
4.
CluleyR (2024) Marketing science fictions: an ethnography of marketing analytics. In: Consumer Insight, and Data Science. Bristol, UK: Bristol University Press.
5.
GordonRCarriganMHastingsG (2011) A framework for sustainable marketing. Marketing Theory11(2): 143–163.
6.
KotlerP (2024) Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach. New York, NY: Springer.
7.
LambertonCSaldanhaNAWeinT (2024) Marketplace Dignity: Transforming How We Engage with Customers across Their Journey. Philadelphia, PA: University of Pennsylvania Press.
8.
SarenMHassanLMMcGowanM, et al. (eds) (2024) Responsible Marketing for Well-Being and Society: A Research Companion. Oxford, UK: Taylor & Francis.
9.
ShethJNGardnerDMGarettDE (1988) Marketing Theory: Evolution and Evaluation. New York, NY: John Wiley.