Ubiquitous music

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Holbrook M.B. (2004) ‘Ambi-Diegetic Music in Films as a Product Design and Placement Strategy: The Sweet Smell of Success’, Marketing Theory 4(3): 171–85.

Holbrook M.B. (2008) Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music, Management, and Marketing-Related Themes. Boston, MA: Now.

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Milliman R. E. (1986) ‘The Influence of Background Music on the Behavior of Restaurant Patrons’, Journal of Consumer Research 13: 286–9.

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Oakes S. (2003a) ‘Demographic and Sponsorship Considerations for Jazz and Classical Music Festivals’, The Service Industries Journal 23(3): 165–78.

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Oakes S. (2007) ‘Evaluating Empirical Research into Music in Advertising: A Congruity Perspective’, Journal of Advertising Research 47(1): 38–50.

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Oakes S. North A.C. (2013) Dance to the Music: How Musical Genres in Advertisements Can Sway Perceptions of Image’, Journal of Advertising Research 53(4): 411–6.

Oakes S. Dennis N. Oakes H. (2013) ‘Web-Based Forums and Metaphysical Branding’, Journal of Marketing Management 29 (5–6): 607–24.

Sinha R.K. Machado F.S. Sellman C. (2010) ‘Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRM-Free Environment’, Journal of Marketing 74: 40–54.

Tajtakova M. Arias-Aranda D (2008) ‘Targeting University Students in Audience Development Strategies for Opera and Ballet’, The Service Industries Journal 28(2): 179–91.