Commentaries on the state of journals in marketing

Anderson, P.F. ( 1986) ‘On Method in Consumer Research: A Critical Relativist Perspective’, Journal of Consumer Research 13(2): 155-73.

Baker, M.J. (2009) ‘ What Goes Around ’, Journal of Customer Behaviour 8(2): 105-18.

Belk, R.W. ( 2006) Handbook of Qualitative Research Methods in Marketing . Cheltenham: Edward Elgar.

Burton, D. ( 2009) ‘‘‘Reading’’ Whiteness in Consumer Research’, Consumption, Markets & Culture 12(2): 171-201.

Churchill, G.A., Jr (1988) ‘Comments on the AMA Task Force Study’, Journal of Marketing 52(4): 26-31.

Collier, J.E. and Bienstock, C.C. ( 2007) ‘An Analysis of how Non-response Error is Assessed in Academic Marketing Research’, 7(2): 163-83.

Dholakia, N. ( 2009) ‘Marketing Theory: Breaking the Siege of Incrementalism’ , Journal of Marketing Management 25(7-8): 825- 9.

Dunne, S. , Harney, S. and Parker, M. ( 2008) ‘The Responsibility of Management Intellectuals: A Survey’, Organization 15(2): 271-82.

Fırat, A.F. ( 2009) ‘Are Positivists the Experts on Positivism? A Comment on Hunt’s ‘‘Rapprochement!’’’, GARBOJ, available online, URL (consulted March 2010): http://www.garboj.com/positivism.pdf.

Fırat, A.F. and Tadajewski, M. (2010) ‘Critical Marketing - Marketing in Critical Condition’ , in P. Maclaran , M. Saren , B. Stern and M. Tadajewski (eds) The Sage Handbook of Marketing Theory, pp. 127- 50. London: Sage.

Gummesson, E. ( 2009) ‘The Global Crisis and the Marketing Scholar’ , Journal of Customer Behaviour 8(2): 119-35.

Habermas, J. ( 1973) ‘A Postscript to Knowledge and Human Interests’ , Philosophy of the Social Sciences 3: 157- 89.

Hackley, C. (2009a) ‘ Parallel Universes and Disciplinary Space : The Bifurcation of Managerialism and Social Science in Marketing Studies’, Journal of Marketing Management 25(7-8): 643- 59.

Hackley, C. ( 2009b) Marketing - A Critical Introduction. London: Sage.

Jack, G. ( 2008) ‘Postcolonialism and Marketing’, in M. Tadajewski and D. Brownlie (eds) Critical Marketing: Issues in Contemporary Marketing , pp. 367-87. Chichester: John Wiley.

Jack, G.A. , Calás, M.B. , Nkomo, S.M. and Peltonen, T. ( 2008) ‘Critique and International Management: An Uneasy Relationship’, Academy of Management Review 33(4): 870-84.

Markus, H.R. and Schwartz, B. ( 2010) ‘Does Choice Mean Freedom and Well-being?’ , Journal of Consumer Research 37(August): 344- 55.

Newman, J.H. Cardinal ( 1907) The Idea of a University, Defined and Illustrated, Part 1, Discourse 7, URL (consulted August 2010): http://www.newmanreader.org/works/idea/

O’Shaughnessy, J. ( 2009) Interpretation in Social Life, Social Science, and Marketing. London: Routledge.

Reibstein, D.J. , Day, G. and Wind, J. ( 2009) ‘Guest Editorial: Is Marketing Academia Losing Its Way?’, Journal of Marketing 73(July): 1-3.

Scott, L. ( 2007) ‘Critical Research in Marketing: An Armchair Report’ , in M. Saren , P. Maclaran , C. Goulding , R. Elliott , A. Shankar and M. Catterall (eds) Critical Marketing: Defining the Field, ch.1. Oxford: Butterworth Heinemann/Elsevier.

Shapiro, S.J. , Tadajewski, M. and Shultz, C.J. (2009) ‘ Interpreting Macromarketing : The Construction of a Major Research Collection’, Journal of Macromarketing 29(3): 325-34.

Sloterdijk, P. ( 1987) Critique of Cynical Reason. Minneapolis, MN: University of Minnesota Press.

Stewart, D.W. and Zinkhan, G.M. ( 2006) ‘Enhancing Marketing Theory in Academic Research’ , Journal of the Academy of Marketing Science 34(3): 1552.

Svensson, G. ( 2006) ‘The Paradoxnoia of Top Journal(s) in Marketing’ , European Journal of Marketing 40(11/12): 1153-68.

Tadajewski, M. (2010a) ‘ Critical Marketing Studies : Logical Empiricism, Critical Performativity and Marketing Practice’, Marketing Theory 10(2): 210-22.

Tadajewski, M. (2010b) ‘ Reading Professor David D. Monieson: Humanism, Pluralism and Intellectualization’ , Journal of Historical Research in Marketing 2(2): 227-37.

Tadajewski, M. ( 2010c) ‘Toward a History of Critical Marketing Studies’ , Journal of Marketing Management 26(9-10): 773-824.

Tonks, D. ( 2002) ‘Marketing as Cooking: Return of the Sophists, ’ Journal of Marketing Management 18(7-8): 803-22.

Varman, R. and Saha, B. (2009) ‘Disciplining the Discipline: Understanding Postcolonial Epistemic Ideology in Marketing’, Journal of Marketing Management 25(7-8): 811- 24.

Ward, D.B. ( 2009) ‘Capitalism, Early Market Research, and the Creation of the American Consumer’, Journal of Historical Research in Marketing 1(2): 200-23.

Ward, D.B. ( 2010) A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia, PA: Temple University Press.

Wilkie, W.S. and Moore, E.S. ( 2003) ‘Scholarly Research in Marketing; Exploring the 4 Eras of Thought Development’, Journal of Public Policy and Marketing 22(Fall): 116-46.

Willmott, H. ( 1993) ‘Breaking the Paradigm Mentality’, Organization Studies 14: 681-719.

Witkowski, T. ( 2005) ‘Sources of Immoderation and Proportion in Marketing Thought’, Marketing Theory 5(2): 221-31.

Yadav, M.S. ( 2010) ‘The Decline in Conceptual Articles and Implications for Knowledge Development’, Journal of Marketing 74(January): 1-19.

Zinkhan, G.M. and Hirschheim, R. ( 1992) ‘Truth in Marketing Theory and Research: An Alternative Perspective’, Journal of Marketing 56(April): 80-8.