Introduction to the special issue on the history of marketing thought

Abstract

Get full access to this article

View all access options for this article.

References

Jones, D.G.B. and Monieson, D. (1990) ‘Early Development of the Philosophy of Marketing Thought’ , Journal of Marketing 54 (January): 102-113 .

Fullerton, R. (1988) ‘How Modern is Modern Marketing? Marketing’s Evolution and the Myth of the ‘Production Era’’ , Journal of Marketing 52 (January): 109-125 .

Fullerton, R. and Punj, G. (2004) ‘Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania’ , Journal of Macromarketing 24 (June): 8-16 .

Keith, R. (1960) ‘The Marketing Revolution’ , Journal of Marketing 24 (January): 35-38 .

Wilkie, W. and Moore, E. (2003) ‘Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development’ , Journal of Public Policy & Marketing 22 (Fall): 116-146 .