This article presents a biographical sketch of Simon Litman, whose academic
career in marketing began in 1902 at the University of California - Berkeley and
developed over several decades at the University of Illinois. Litman is known
only for teaching one of the first university marketing courses, but he made
several other important contributions to marketing thought which have gone
unnoticed by marketing historians until now. Among other distinctions, Litman
was a pioneer in the study of international marketing.
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(1950)
‘The Beginnings of Teaching Marketing in American Universities’
, Journal of Marketing (October):
210-223
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(1957) Ray Frank Litman: A Memoir.
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