Abstract
Get full access to this article
View all access options for this article.
References
1.
Fisk, R.P., Grove S.J. and John, J. (eds) (2000 ) Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts. Chicago, IL: American Marketing Association .
2.
Gummesson, E. (2002 ) Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy, 2nd edn. Oxford: Butterworth-Heinemann .