The Five Forms of Transmissible,Usable marketing Knowledge

Dowling, G.R. (2002) ‘Customer Relationship Management: In B2C Markets, Often Less Is More’, California Management Review 44(3): 87–104.

Grönroos, C. (1996) ‘The Rise and Fall of Modern Marketing – and its Rebirth’, in S.A. Shaw, and N. Hood, Marketing in Evolution. Essays in honour of Michael J. Baker, pp. 14–35. London: MacMillan.

Hauser, J.R. (1988) ‘Competitive Price and Positioning Strategies’, Marketing Science 7(1): 76–91.

Hunt, S.D. (1991) Modern Marketing Theory: Critical Issues in the Philosophy of, Marketing Science. Cincinatti, OH: South Western Publishing Company.

Peterson, R.A. , Balasubramanian, S. and Bronnenberg, B.J. (1997) ‘Exploring the Implication of the Internet for Consumer Marketing’, Journal of the Academy of Marketing Science 25(4): 329–346.

Ries, A. and Trout, J. (1993) The 22 Immutable Laws of Marketing. New York: Harper Collins.

Rossiter, J. (2001) ‘What is Marketing Knowledge?’, Marketing Theory 1(1): 9–26.

Teas, R.K. and Palan, K.M. (1997) ‘The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts’, Journal of Marketing 61(2): 52–67.

Wierenga B. and Van Bruggen, G. H. (1997) ‘The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems’, Journal of Marketing 61 (July): 21–37.

Wierenga, B. and Van Bruggen, G. (2000) Marketing Management Support Systems:, Principles, Tools and Implementation. Boston, MA: Kluwer.