Abstract
This article endeavors to describe the impact of ‘visual essentialism’ as an approach towards trans visual culture, including the violence it enacts and the mistrust it fosters towards self-defining language for gender identities. It borrows Susan Stryker’s insight in her introduction to her
Keywords
With this article I want to introduce a method for conducting visual analysis to counter the epistemic violence that Mieke Bal (2003: 6) has described in this journal as ‘visual essentialism’, or a ‘purity-assuming cut between what is visual and what is not’, that is particularly violent when it is enacted on trans bodily representations. Images circulating in visual culture that are considered transgender are primarily determined by how others register and place value on a person’s visual appearance. The event of looking sorts them into:
(A) successfully passing as non-trans (and then either lauded for their efforts or accused of deception), or
(B) as failing to pass and read as trans (and then either lauded for their bravery or accused of being pathetic).
This way of looking disregards a subject’s self-identification or self-determining use of language. Trans visual essentialism therefore incorporates a purity politics in seeking to determine which binary sex is visually available or hidden. It presumes that sex is empirically visible and that gender identity, expression or behavior is not to be trusted. This optical check carries the cisgender bias that judges a trans body favorably, or not, compared to a non-trans physical appearance.
The drive to shore up sex as an empirically verifiable visual phenomenon requires a knowledge paradigm in which the visual is extricated safely from textuality, from affect, from other sense modalities. In contradistinction to what might be termed the visual purity paradigm, Bal (2003: 8) understands that the act of looking is profoundly impure, turning instead to make
In doing so, studies of trans visual cultures can lean on theories and perspectives across different artistic media and the debates about visuality such as Bal’s article generated in
Let me begin then with the provocative observation, one that opens the 2017 edited collection entitled,
Many voices in the trans movement question the rallying cry for more visibility in support of the advancement of social justice causes. Five such speakers who all identify as non-binary people of color assembled for a panel called, ‘The Transgender Tipping Point is Crushing Us’ held in New York City in the wake of Laverne Cox’s May 2014 cover of
In pointing out the role of the ‘media machine’ in generating trans visibility, panelist Jamal T Lewis (2015, online) explains how its use of exceptional narratives, such as those of Jenner or Cox, excludes regular working class, poor folks who do not have access to white ‘it gets better’ narratives. Panelist Shaktii (2015, online) sees that ‘the transgender tipping point rehearses the colonial logic of discovery’ by making it seem like ‘transgender and gender non-conforming liberation is some contemporary phenomenon that just entered the mainstream’, which effectively erases the histories of political resistance by Indigenous people. ‘Trans people only matter in so much as our representation is more important than our reality’, Alok Vaid-Menon (2015, online) continues, emphatic that visibility harms Black and Brown people who are criminalized for being racially visible. Because the standard of gender norms is scaled to (settler) whiteness, to be racialized is already to be gender non-conforming. The ambient background of white-centered gender arrangements therefore thrusts forward racialized non-conformity into figurations of failed, deviant, or queer genders.
Clearly, heightened trans visibility is not experienced the same across the board: racialized (white-failing) trans and non-binary gender subjects bear the brunt of increased exposure while simultaneously becoming erased from trans liberation politics. Hence, let me rephrase my opening question into a statement: the increase in value of mediated (white) trans lives has a distinct proportional relation to the still low value given to actual racialized trans lives. I agree with the panelists and the editors of
And yet, all these panelists as well as the contributors to
I assert that these moments and places of trans figuration within visual culture manifest across three categories of value – political, symbolic, and commercial – that are structurally operative to either denigrate or raise the profile of transgender and gender variant art works and artists, in the context of their rising numbers and widening circulation. Trans cultural production is gaining traction inside the system we might call the arts industrial complex. This schematic overview of values I offer below is meant to help identify how the uptake of trans art into this capitalism-driven system is predicated on foregrounding certain versions of trans visuality. This analysis is meant to elaborate and also model the method of focusing on the wavering line of foreground and background by showing how the movement in the ‘waver’ is set off by particular valuations of trans and non-trans life.
Political value
One way that trans artists have become visible to a wider public is through the online listicle culture that collates this information and recognizes their value in being visible trans artists all queers should know. However, a disturbing trend is that many lists appear around Transgender Day of Remembrance, on 20 November, which links the importance of trans creativity to deadly violence. Such ‘round-ups’ and ‘Top 10s’ enhance the necropolitical value of trans bodies, that is, the way that vitality is extracted both from the already dead bodies, and the presumption that more or better artistic representation might stem the tide of further deaths. Due to the intense political value of ‘trans necropolitics’ that Jin Haritaworn and Riley C Snorton (2013) outline in their article of the same name, it seems unfathomable to analyze the political value of trans artistic production outside of how well it articulates the names of the dead. Trans art is presented in terms of its political value: for how it might become instrumentalized for organizing and raising funds, or a lesson for trans activists. Left to the side of the traffic in the political value of trans lives and deaths are the contexts of the actual people who are deceased, and the contexts in which trans artists produce beyond the threat of violence.
Symbolic value
As pointed out by Viviane Namaste (2000) and others, the representation of cross-dressing, cross-identification and androgyny has accrued huge symbolic cultural value in queer and feminist theory. This figurative body is also often reduced in the arts to an allegorical ‘transgression’ or sign of the times. The action of extracting value by opening trans bodies to the gaze of non-trans viewers – either in the medico-legal archive or in art spaces – in order to make a symbolic point about the plasticity of gender or fluidity of sexuality, prevents us from attending to the subjectivity and lived experience of trans persons. Further, this limited frame for experiencing trans bodies means that it feeds the expectation that trans artists should figure themselves physically in their work. 2 On this point, artist Geo Wyeth (2017: 193) asserts that ‘this kind of self-entrapment/self-determination [to mark oneself visibly as trans] needs to be levied by ways of being that are not reliant on the image as the sole definer of the self.’ Wyeth is not demeaning self-determining actions to become visibly trans, but he is challenging us to consider a selfhood that is not entirely ensnared in pressed out, imaged figural forms. What if we skipped asking what trans looks like, to consider what trans sounds like, or texturally feels like?
Commercial value
The pressure to become a trans artist in certain scripted ways is guided by the commercial values dictated by the whims of the art market. Here it is a question of who receives funding for trans themed projects, who is able to compete on US-based art circuits, who shows at Documenta and the Biennales, or is bought by museums. Very few openly trans-identified artists have achieved major commercial success in their lifetime. The commercially viable narrative for being trans must pass through the gatekeepers that determine their selling price, a situation that eerily shares similarities to the power set-up for accessing transition-related care in which a trans subject must adapt to the medical gatekeeper’s diagnostic framework. I contend that the administrative violence that Dean Spade (2011) has identified in state institutions has a contingent structure in art institutions. As artist and educator Elisha Lim (2015) explained to me in an interview, the political aim of trans art must be ‘about changing the faces of who’s in the gallery, not just the faces hanging on the wall’. Is it possible to take part in transforming inherently conservative and profit-driven institutions from the inside? This is not an idle question when the capital available through art making might be diverted to furthering resilient trans lives.
Across the political, symbolic, and commercial value system operating in trans visual culture and arts is what I identify as the complex issue of hierarchized art genres. With the commercial pressure to mark artwork with recognizable trans symbolism, it is unsurprising that trans art that falls outside the genre of portraiture is rarely legible as being trans. Transness seems to demand a body and a face to pronounce incongruence or transgressive ambiguity. Yet portraiture is low in the academic hierarchy of genres because it has limited room for the artist’s personal expression. Trans portraits, then, are one of the few ways trans art is legible as trans and, at the same time, is a devalued genre of art. 3 Nevertheless, portraiture that foregrounds figuration can be pressured into being meaningful for trans aesthetics and activism.
To further reflect on how to analyze and critique the wavering line of foreground and background that outlines the categorical value of trans as it arrives into the domain of the visual, I want to work through two examples that speak to different value categories. In the remainder of this article, I will briefly examine the social life of two cases of a ‘lead image’ that was selected to advertise an exhibition, each featuring a trans (self-)portrait that serves to foreground the problem of figuration/being figured as trans. I have decided to analyze the lead promotional images because even if you do not visit the exhibition site, the print and digital access of the advertising materials makes it one of those ‘visible transgender things’ with an accumulated social life. Furthermore, both shows were launched in the second half of 2015 to wide acclaim at what seems now to have been the height of the most recent cycle of Euro-american embracing of trans visual culture.
Curated by Stamatina Gregory and Jeanne Vaccaro, ‘Bring Your Own Body: Transgender Between Archives and Aesthetics’ (2015) scrutinizes values historically cathected to transgender figurations.
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The programming of works focused on contesting existing narratives and taxonomies. Their catalog rephrases Linda Nochlin’s intervention, ‘Why have there been no great

Poster advertisement for the exhibition “Bring Your Own Body: Transgender between Archives and Aesthetics.” Detail: Elizabeth ‘Effy’ Mia Chorubczyck,
The mid-range color photograph depicts the artist from behind as she crosses from the foreground into a background emitting a warm light through a cracked door with a woman’s sign on it. On her slim nude back, written in thick black marker, are the names Yoko ONO, Valie EXPORT, Cindy SHERMAN, Judy CHICAGO, Hannah WILKE, Marina ABRAMOVIC [sic], Carolee SCHNEEMAN, Sylvie FLEURY, Barbara KRUGER, Adrian PIPER, Meret OPPENHEIM, Tracey EMIN. The capitalized last names draw attention to their canonized status, emphasize their greatness for art publics, and yet are accompanied by the feminine first names that symbolize rightful, authorized entry into the women’s private lavatory. The image thus manages to be a trans self-portrait without pandering to the politics of visual purity that requires evidence of incongruence or the political value of direct commentary on the dead. The violence of gender segregation is invoked by her trans-feminist investigation of structures (public toilets) and disciplinary norms (art history canons). The catalog describes the curatorial ‘effort to assign value to where it has been withheld’, but Chorubczyck’s self-determining action also interrogates the values assigned to performing explicit trans femininity in the face of social exclusion from women’s spaces.
Chorubczyck’s image raises questions about how the mechanisms of in- and exclusion present in social spaces are absorbed in the arts world. In the arts industrial complex, value arbiters might be human, a policy document, or affective atmospheres. This interrogation of the role of such value arbiters is proximate to that of Susan Cahan (2016) in
A potential case of trans segregation in the guise of queer integration is the catalog from the German Historical Museum and Berlin’s Schwules/Gay Museum’s 2015 exhibition with the English title ‘Homosexuality_ies’. The lead image for all promotional materials was by the non-binary trans identified North American artist Cassils, who made

Credit Poster HMSX. Homosexuality_ies. Exhibition Poster Schwules Museum with Deutsches Historische Museum, Berlin 2015, LWL Museum für Kunst und Kultur, Munster 2016. Design: chezweitz GmbH, urbane und museale szenographie, Berlin using. Advertisement: Homage to Benglis, part of the larger body of work CUTS: A Traditional Sculpture, a 6 month durational performance, 2011. Photo credit: Heather Cassils and Robin Black. Image courtesy of Heather Cassils and Ronald Feldman Fine Arts. © Heather Cassils and Robin Black 2011.
As a trans artist, Cassils is invoked in the exhibition catalog’s introductory words in terms of how the exhibition hoped to represent the turbulent space of a ‘third gender’ (Völckers et al., 2015: 2, 5), language dating back to Magnus Hirschfeld’s (1901) pamphlet meant to enlighten and make male homosexuality public. Collapsing Cassils’ transness into the visual and verbal grammar of male homosexuality amounts to a limited inclusion of gender nonconforming minorities. The inclusion seems violent in the sense that it is organized by the hegemonic powers represented by these museums, but also since on the whole a very limited number of trans images or artists were included. The exhibition as a whole would seem to extract value from the hypervisibility of gender turbulence that advertised the show while denying trans persons representational equivalency to the cisgender or gay standard of (art) historical representation.
Having said that, the homage carried forward in Cassils’
Both advertisements generated major discussions in their reception communities. While in Berlin when the show was on, I saw many ‘Cassils/Homosexuality_ies’ posters defaced by being torn, cut into, and with strongly worded graffiti. Pushing the trans body of Cassils out into the foreground of ‘Sexuality_ites’, while allowing the cisgender queers respite in the ambient background of ‘Homo’, meant that Cassils’ body functioned as a site both of extracting symbolic and commercial value, and for enacting political violence. In this permutation of being circulated,
One of the commendable aims of this issue is to broaden the material and visual archives of trans cultural production by introducing specific image sources and producers who have not had the attention they deserve. In other words, they have not been valued by scholarly knowledge systems as an extension of cultural knowledge systems. In this article, I have sought to explain how, through analysis of the values that structure the wavering line of foregrounding a trans figure against the typically unanalyzed non-trans normative background, the field of trans visual culture studies might critique and reassign value. My hope is that, as trans art works amass social lives within the arts industrial complex, the study of the traps in which they might be ensnared might help avoid getting stuck in and even dismantle these mechanisms.
Footnotes
Acknowledgements
The author wishes to thank the participants of the ‘Arts of Trans, Gender Diverse, and Two-Spirit Lives’ Conference (April 2018) for their feedback, and especially Alanna Thain for the invitation to present. My gratitude also goes to Cyle and Kirstin for including an early version of this article for their panel at College Art Association on Trans Art Histories, and their many supportive editorial comments. Jin Haritaworn first suggested the phrase ‘arts industrial complex’ to me in an email exchange, for which I am grateful. I want to thank Riley C Snorton, who had an important conversation with me about trans studies and media where I began to first articulate my thoughts about the notion of being pressed into visuality. Thanks also to the anonymous reviewers for their extremely helpful additions and suggestions.
Notes
They is currently writing on contemporary transgender (self) portraiture in the wider field of activism in Toronto, Berlin, and Cape Town/Johannesburg.
