Multimodality and Reception Studies

Abdel-Raheem A (2017) Can cartoons influence Americans’ attitudes toward bailouts? Visual Communication Quarterly 24(3): 179–191.

Angouri J Wodak R (2014) ‘They became big in the shadow of the crisis’: The Greek success story and the rise of the far right. Discourse & Society 25(4): 540–565.

Barker M (2021) The concept of ‘engagement’: A cautious manifesto. Participations: Journal of Audience & Reception Studies 18(1): 177–205.

Bateman JA Schmidt KH (2012) Multimodal Film Analysis: How Films Mean. New York, NY: Routledge.

Bordwell D (1989) Making Meaning: Inference and Rhetoric in the Interpretation of Cinema. Cambridge, MA: Harvard University Press.

Boy B Bucher HJ Christ K (2020) Audiovisual science communication on TV and YouTube. How recipients understand and evaluate science videos. Frontiers in Communication 5. DOI: 10.3389/fcomm.2020.608620.

Bucher HJ (2017) Understanding multimodal meaning making: Theories of multimodality in the light of reception studies. In: Seizov O Wildfeuer J (eds) New Studies in Multimodality: Conceptual and Methodological Elaborations. London: Bloomsbury, 91–123.

Bucher HJ Boy B (2018) How informative are information comics in science communication? Empirical results from an eye-tracking study and knowledge testing. In: Dunst A , et al (eds) Empirical Comic Research: Digital, Multimodal and Cognitive Methods. New York, NY: Routledge, 176–196.

Bucher HJ Niemann P (2012) Visualizing science: The reception of PowerPoint presentations. Visual Communication 11(3): 283–306.

Bucher HJ Schumacher P (2006) The relevance of attention for selecting news content: An eye-tracking study on attention patterns in the reception of print and online media. Communications 31(3): 347–368.

Castaldi J (2021) A multimodal analysis of the representation of the Rohingya crisis in BBC’s Burma with Simon Reeve (2018): Integrating Audience Research in Multimodal Critical Discourse Studies. Multimodal Communication 10(1): 55–72.

Castaldi J (2025) Multimodality, Ideology and Manipulation: BBC Travel Documentaries and the Illusion of Empire. New York, NY: Routledge.

Chua HF Boland JE Nisbett RE (2005) Cultural variation in eye movements during scene perception. Proceedings of the National Academy of Sciences 102(35): 12629–12633.

Cohn N Paczynski M (2013) Prediction, events, and the advantage of Agents: The processing of semantic roles in visual narrative. Cognitive Psychology 67(3): 73–97.

Forceville C (1996) Pictorial Metaphor in Advertising. London: Routledge.

Forceville C (1999) Art or ad? The influence of genre-attribution on the interpretation of images. SPIEL 18(2): 279–300.

Gidlöf K Holmberg N Sandberg H (2012) The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising. Visual Communication 11: 329–345.

Halliday MAK Hasan R (1976) Cohesion in English. London: Longman.

Hart C (2018) ‘Riots engulfed the city’: An experimental study investigating the legitimating effects of fire metaphors in discourses of disorder. Discourse & Society 29(3): 279–298.

He J (2019) Two-layer reading positions in comments on online news discourse about China. Discourse & Communication 13(5): 473–496.

Holsanova J (2014) In the eye of the beholder: Visual communication from a recipient perspective. In: Machin D (ed.) Visual Communication. Berlin: De Gruyter Mouton, 331–356.

Holsanova J Rahm H Holmqvist K (2006) Entry points and reading paths on newspaper spreads: Comparing a semiotic analysis with eye-tracking measurements. Visual Communication 5(1): 65–93.

Iedema R (2001) Analysing film and television: A social semiotic account of ‘Hospital: An Unhealthy Business’. In: Van Leeuwen T Jewitt C (eds) Handbook of Visual Analysis. London: SAGE, 183–204.

Ifantidou E Tzanne A (2006) Multimodality and relevance in the Athens 2004 Olympic Games televised promotion. Revista Alicantina de Estudios Ingleses 19: 191–210.

Metzger MJ Hartsell EH Flanagin AJ (2020) Cognitive dissonance or credibility? A comparison of two theoretical explanations for selective exposure to partisan news. Communication Research 47(1). DOI: 10.1177/00936502156131: 3–28.

Müller MG Kappas A Olk B (2012) Perceiving press photography: A new integrative model, combining iconology with psychophysiological and eye-tracking methods. Visual Communication 11: 307–328.

Tseng CI Laubrock J Bateman JA (2021) The impact of multimodal cohesion on attention and interpretation in film. Discourse, Context & Media 44. DOI: 10.1016/j.dcm.2021.100544.

Way L (2015) YouTube as a site of debate through populist politics: The case of a Turkish protest pop video. Journal of Multicultural Discourses 10(2): 180–196.