Book review: Visual and Multimodal Communication: Applying the Relevance Principle

Forceville C (1996) Pictorial Metaphor in Advertising. London: Routledge.

Forceville C Urios-Aparisi E (eds) (2009) Multimodal Metaphor. Berlin: Mouton de Gruyter.

Yus F (2008) Inferring from comics: A multi-stage account. In: Sancho Cremades P , et al. (eds) El Discurs del Còmic (Quaderns de Filologia, Estudis de Comunicació, vol. III). Valencia: University of Valencia, 223–249.

Yus F (2016) Humour and Relevance. Amsterdam: John Benjamins.

Yus F (2019) Multimodality in memes: A cyberpragmatic approach. In: Bou-Franch P Garcés-Conejos Blitvich P (eds) Analyzing Digital Discourse: New Insights and Future Directions. Cham, Switzerland: Palgrave Macmillan, 105–131.

Yus F (forthcoming) Smartphone Communication. Interactions in the App Ecosystem. Abingdon: Routledge.