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Abstract

This article focuses on covers published in British, French and US American news magazines between 2011 and 2013 as micro-textual cases that can shed light on the evolution of Africa’s media image from Afro-pessimism to Afro-optimism. On the one hand, these depictions blend signifiers of modernity, positivity and ‘Africanness’. On the other hand, these covers are a prime example of a visual style that favours symbolic representation and generic imagery. By combining a detailed analysis of textual material with interviews with media professionals, this article critically examines the ways in which Africa’s difference is summoned and framed within a specific visual style. Although the article finds a significant amount of media self-reflexivity, it argues that this positive and reflexive trend should not be embraced as radically undermining Afro-pessimism. Instead, this way of visualizing Africa mainly contributes to the discursive (re)inscription of Africa’s difference within a dominant discourse of globalized neoliberalism.

Keywords

Africa Rising Afro-pessimism generic image magazine media self-reflexivity neoliberalism postcolonial representation social semiotics

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‘Rising’,‘hopeful’,‘new’: visualizing Africa in the age of globalization

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