Given the growing transitional character of food, on its way from farm to fork, a rising number of people and institutions affect what we eat, governing how food is produced, consumed and distributed day-to-day. The sociological response to these transformations lead to a conceptualization of food as a dynamic field, crucial to the understanding of how we negotiate production and consumption as specific and meaningful sets of activities. In this article, I suggest applying the recent conceptualization of practice theory in order to understand the increasing complexity of food issues. I start by illustrating some basic sociological works on consumption of food quality, then I present the main outcome of a qualitative research study about the commercial cooking in a Northern Italian city. The issue of food quality and the effects of its social construction on consumers habits are eventually discussed.
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