The Aesthetic Economy

Abstract

This article delineates the operations of one particular ‘aesthetic economy’, focusing on the way in which aesthetics in the field of fashion modelling are central to the economic calculations of this market. Drawing on the work of Bourdieu and Blumer, the author argues that economic calculations are intertwined with cultural concerns, bound to forms of cultural knowledge, capital and acquired taste, and to social, cultural and institutional relations. A culturally valued look (the model’s body) is produced through processes of cultural valorization within the fashion modelling network, which, in time, aim to translate into economic value in the form of high fees. Fashion modelling provides an interesting case study which might shed light on how aesthetic values are generated in other fields of cultural production with a strong aesthetic component. In setting out this case study the author delineates an approach to the study of other aesthetic economies.