Constructing extraordinary experience from everyday life: Zibo barbecue check-in vlogs’ digital narratives

Abstract

Examining the intersection of check-in tourism and travel vlogs within the context of Zibo, China—a destination popularized on social media platforms for its barbecue culture—this study analyzes 24 check-in vlogs from Bilibili platform. Through the rite of passage theoretical lens, this work investigates how vloggers utilize digital storytelling to shape and construct destination narratives. The research reveals how tourists assert agency over space by integrating place, body, and narrative elements, contributing to an extraordinary tourist experience comprising liminal moments of ordinariness and authenticity, thereby effectively (re)writing Zibo as a welcoming city of barbecue and a slow-life destination. This investigation provides insights into the evolving dynamics of contemporary tourism influenced by social media practices, highlighting the transformative role of digital narratives in shaping tourist perceptions and experiences, as well as meaning-making processes.