Drawing on existing research in the fields of pilgrimage and tourism studies, the introduction to this special issue reviews the ways in which guiding has been theorized and explored within the two fields, therefore putting them in dialogue with one another. Presenting guiding as a form of mediation, the authors construct a theoretical framework for the analysis of pilgrimage and guiding through adapting Eade and Sallnow’s (2000 [1991]) analytical triad of person, place and text. Arguing that person, place and text may fruitfully be seen as embedded in notions and practices of mediation, they explore (a) how such mediation involves forms of ideologically charged framing, editing, concealment and revelation, through which different and often competing accounts of pilgrimage journeys, destinations, and experiences are produced, and (b) the sources of legitimation of the various forms of guiding present in the fields of pilgrimage and travel, as well as their effects on journeys, participants, and destinations.
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