In this article I investigate how tourist performances are linked with performances
of national identity. Focusing on the guided tours in Salzburg, Austria, that
promote the shooting locations of the 1965 Hollywood production The Sound of
Music, I trace the shifting meaning of this tourist phenomenon in the context
of a critical stage of the role of the ‘national’ in general and
of Austrian national identity in particular. My article highlights how tourist
performances create a ‘contact zone’ that allows for the
continuous reinvention of national identity, not only as a place of resistance
against global developments but, as the case of Austria shows, as a spatial
configuration that is in itself mobile and open to new developments. I conclude by
showing how a performative construction of places redefines the meaning of
authenticity, such that tourist practices are not the opposite of
‘real’ identity performances but, rather, a blueprint for
building stable places in an ever-changing world.
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