• Summary: This article analyses how neo-liberal and managerialist policies, over the last two decades in Australia, have positioned university staff as self-managing individuals. Social work academics are positioned as ‘free agents . . .empowered to act on their own behalf while ‘‘steered from a distance’’ by ‘‘policy norms and rules of the game’’ (Marginson, 1997, p. 63, italics added). Using governmentality theories as developed by Bacchi (2009), Burchell, Gordon, and Miller (1991), Dean (1996, 1999a, 1999b), Foucault (1983, 1986, 1988, 1990, 1991), Hindess (1997, 2003), Miller (1992), Barry, Osborne, and Rose (1996) and Rose (1999) and an analysis of how staff are positioned in higher education settings is explored.
• Findings: This article identifies the ways neo-liberal policy and managerialism operates to enable power relations that both individualize and totalize academic staff, including social work academics. Efforts to transform power relations require an understanding of how particular situations are problematized and the identification of the governmental technologies employed to constitute the political identities of social work academics.
• Applications: Identifying how neo-liberal technologies of government affect social work academics could stimulate a renewed struggle for change and reinvigorate political action in social work university departments and social work settings more broadly.
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