The information search of potential travelers is an important component of tourism. Essentially, it is how travelers learn about tourism destinations, which affects their decision whether or not to visit. The primary purpose of this visitor inquiry study is to group inquirers based on their prior travel to the study destination and total travel. Then, the study examines differences across the different groups of travelers based on prior travel experience and the usefulness of various information sources. Results reveal differences between prior travel experience groups and the importance of previous trips to the study destination, relatives, and official visitors guide as sources of information. Implications for convention and visitor bureaus are discussed.
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