Media-induced tourism, which involves visits to places associated with films, television programmes and literature, has become a growing phenomenon yet has been little studied empirically. This paper delineates the empirical study to investigate the phenomenon highlighting the theoretical position and research methodology for this specific research project. This paper, specifically, outlines a social construction theory hat provides an approach that locates tourism in a wider context of society and culture of a generating country and views contemporary tourism as a social and cultural phenomenon.
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