Tourist activity constitutes one of the signs of economic and socio-cultural development in the Canaries; it is considered the fundamental and strategic point of regional economic growth and the driving force behind the growth of other sectors.
This paper attempts to define and provide a more in-depth study and awareness of these questions. For this reason, the prompt identification and appropriate response to these structural changes and new demands will aid the hospitality sector in achieving suitable competitive advantages.
The aim of the paper is to analyse various organisational factors affecting hotel units located in different tourism destinations in the Canary Islands and to study distinctive organisational populations, with their own contextual and structural answers.
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