Structural equation modelling (SEM) is a statistical procedure gaining increased
attention in psychology, marketing and business research. As few studies in
hospitality research utilise this cutting-edge method of modelling and testing
linear relationships, this paper seeks to rationalise the implementation of its
use. A conceptual and non-technical overview of the process is discussed,
identifying the positive and negative aspects of the procedure. In addition,
examples of SEM in practice in hospitality research are examined.
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