Fletcher C. and Jaffe R. et al (1991). RJR Nabisco's cartoon camel promotes Camel cigarettes to children. JAMA;266, 3149-3153
50.
Ernster V.L. (1985). Mixed messages for women - a social history of cigarette smoking and advertising. New York State J Med; 85, 335-340
51.
Ferriman A. and Macrae C. (1991). Tobacco giant lured 12-year-olds. Observer 10.11.91
52.
Fischer P.M., Richards J.W., Berman E.J. and Krugman D.M. (1989). Recall and . eye tracking study of adolescents viewing tobacco advertisements. JAMA; 261, 84-89
53.
Fischer P.M., Schwartz M.P., Richards J.W., Goldstein A.O. and Rojas T.H. (1991). Brand logo recognition by children aged 3 to 6 years. JAMA; 266, 3145-3148Fishbein M. (1977). Consumer beliefs and behaviour with respect to cigarette smoking. A critical analysis of the public literature, Report for the Federal Trade Commission . Champaign-Urbana : University of Illinois.
54.
Fisher D.A., Magnus P. (1981). 'Out of the mouths of babes...' The opinions of 10 and 11-year-old children regarding the advertising of cigarettes. Community Health Stud;5, 22-26
55.
Foote E. (1981). Advertising and Tobacco. JAMA;245, 1667-1668
56.
Fynn A.E. (1981). Cigarette advertising and health education. In: Leathar DS, ed. Health Education and the Media. Oxford: Pergamon Press, 129
57.
Goldsmith M.F. (1990). Fight against tobacco addiction moving into international arena. JAWA;263, 2989-2990
58.
Grube J.W., Rokeach M., Getzlaf S.B. (1990). Adolescents' value images of smokers, ex-smokers and nonsmokers. Addictive Behaviours;15, 81-88
59.
Hardes G.R., Alexander H.M., Dobson A.J., Lloyd D.M., O'Connell D. and Purcell I. et al (1981). Cigarette smoking and drug use in schoolchildren in the Hunter Region (New South Wales). I Tobacco, alcohol and analgesic use in 10- to 12-year-old primary school childrenMed J Aust; 1, 579-581
60.
Harrison R., Chetwynd J. and Brodie R.J. (1989). The impact of cigarette advertising on aggregate demand for cigarettes in New Zealand. Br J Addict;83, 409-414
61.
Health Education Authority (1991a). Health Update 2 Smoking. London: HEA HEALTH EDUCATION AUTHORITY (1991b). The Smoking Epidemic. London: HEA
62.
Howell F. (1994). Tobacco advertising in women's magazines in the Republic of Ireland 1989-1993. Oral presentation at the 9th world conference on Tobacco and Health, Paris , October 1994
63.
Hunter S MacD, Croft J.B., Burke G.L., Parker F.C., Webber L.S. and Berenson G.S. (1986). Longitudinal patterns of cigarette smoking and smokeless tobacco use in youth: the Bogalusa Heart Study. Am J Public Health; 76, 193-195
64.
Jacobson B. and Amos A. (1985). When smoke gets in your eyes!London: British Medical Association
65.
Jacobson B. (1988). Beating the ladykillers- women and smoking2nd ed. London: Gollancz
66.
Johnston J. (1980). Advertising and the aggregate demand for cigarettes . A comment. European Economic Review;14, 117-125
67.
Johnson M. (1991). Silk Cut manages to slice through despite continuing EC pressure on ads. Marketing 3.10.91
68.
Joosens L. (1989). The influence of advertising on tobacco consumption: comments on Boddewyn & Chapman. Br J Addict;84, 1279-1281
69.
Koop E. ( 1989). A parting shot at tobacco. JAMA;262: 2894-2895
70.
Koski J. (1981). Which sports get most TV coverage for their sponsors ? Campaign; 28.08.81.
71.
Laugesen M. and Meads C. (1991). Tobacco advertising. BMJ; 303, 782
72.
Ledwith F. (1984). Does tobacco sports sponsorship on television act as advertising to children? Health Educ J;43, 85-88
73.
McGuinness T. and Cowling K. (1975). Advertising and the aggregate demand for cigarettes . European Economic Review;6, 311-328
74.
McNeill A.D., Jarvis M.J. and West R.J. (1985). Brand preference among children who smoke. Lancetii; 271-272
75.
Magnus P. (1985). Superman and the Marlboro woman - the lungs of Lois Lane. New York State J Med; 85, 342-343
76.
Marsh A. and Matheson J. (1983). Smoking attitudes and behaviour. London: HMSO
77.
Matthews P.R. (1986). Medicine and the media. BMJ: 293, 442
78.
Mindell J.S. and Cohen D.L. (1991). Selling tobacco to children. BMJ; 302, 178
Mindell J. (1992). Direct tobacco advertising and its impact on children . J Smoking Related Disorders;3, 275-284
81.
Mindell J.S. (1993). The UK voluntary agreement on tobacco advertising: a comatose policy? Tobacco Control;2: 209-214
82.
Muller M. (1976). Tobacco in the Third World: Tomorrow's Epidemic ? London: War on Want
83.
Nelson E. and Charlton A. (1991). Children and advertising: does the Voluntary Agreement work? Health Educ J:50, 12-15
84.
NOP Market Research Limited (1981). Unpublished results from questions commissioned by the Office of Population Censuses and Surveys.
85.
O'Connell D.L., Alexander H.M., Dobson A.J., Lloyd D.M., Hardes G.R. and Springthorpe H.J. et al (1981). Cigarette smoking and drug use in schoolchildren. II Factors associated with smoking. Int J Epidemiol;10, 223-231
86.
Office Of Population Censuses And Surveys ( 1994). General Household Survey 1992. London : HMSO
87.
Olsen N D L, Ineson A., Sim J. and Amos A. ( 1985). Abuse of the voluntary agreement on cigarette advertising in Hampstead. London: Hampstead Health Authority.
88.
Orwell G. (1982). The lion and the unicorn. Harmondsworth: Penguin books, (p53)
89.
Pierce J.P., Gilpin E., Burns D.M., Whalen E., Rosbrook B. and
90.
Shopland D. et al (1991). Does tobacco advertising target young people to start smoking? Evidence from California. JAMA;266, 3154-3158
91.
R J Reynolds Tobacco Company (1984). We don't advertise to children. Time Magazine 09.04.84, p91
92.
Radfar M. (1985). The effect of advertising on total consumption of cigarettes in the UK. European Economic Review;29, 225-233
93.
Raftery J. (1989). Advertising and smoking - a smouldering debate ? Br J Addict;84, 1241-1246
94.
Reid D.J., Killoran A.J., M D.Chambers J.S. (1992). Choosing the most effective health promotion options for reducing a nation's smoking prevalence. Tobacco Control ; 1, 185-197
95.
Roberts J.L. (1990). Beating the ban. London : Health Education Authority, 1990
96.
Royal College Of Physicians (1962). Smoking and health. London: Pitman
97.
Secretary Of State For Health (1992). The Health of the Nation. London: HMSO
98.
Smee C. ( 1992). Effect of tobacco advertising on tobacco consumption. A discussion document reviewing the evidenceLondon: Economics and Operational Research Division, Department of Health
99.
Stott N C H and Davis R.H. (1979). The exceptional potential in each primary care consultation. J R Coll Gen Pract:29, 201-205
100.
Taylor P. (1984). Smoke ring: the politics of tobacco. London: Bodley Head
101.
Thomas M., Holroyd S. and Goddard E. (1993). Smoking among secondary school children 1992. London: OPCS
102.
Tye J.B., Warner K.E. and Glantz S.A. (1987). Tobacco advertising and consumption: evidence of a causal relationship. J Public Health Policy;8, 492-508
103.
U S Department Of Health And Human Services ( 1987). Smoking and health: a national status report. Rockville, Md: DHSS, Public Health Service, Centres for Disease Control (DHHS Publication No. (CDC) 87-8396.)
104.
Us Department Of Health And Human Services ( 1989). Reducing the health consequences of smoking: 25 years of progress. A re
105.
port of the surgeon general. Rockville, Md: DHSS. (DHSS Publication No (CDC) 89-8411) US Federal Trade Commission Report for 1989 Pursusant to the Federal Cigarette Labeling and