Abstract
THIS PAPER describes the evaluation of a Scottish environmental health campaign comprising two display stickers promoting food hygiene in food outlet estab lishments. One sticker was designed for customers, the other for staff. They were assessed by interviewing three separate quota samples of butchers, grocers and hotels/restaurants in Strathclyde Region, using a fully structured questionnaire in face-to-face personal inter views.
The results indicated that the material was very well received in all groups, especially among butchers, and for the staff sticker. However, some misinterpretations were made of the campaign's objectives, and problems in awareness and distribution occurred. The reasons for this and the implications are discussed.
Get full access to this article
View all access options for this article.