Evaluation of the Scottish Health Education Group's 1981-1982 Environmental Health Campaign

Abstract

THIS PAPER describes the evaluation of a Scottish environmental health campaign comprising two display stickers promoting food hygiene in food outlet estab lishments. One sticker was designed for customers, the other for staff. They were assessed by interviewing three separate quota samples of butchers, grocers and hotels/restaurants in Strathclyde Region, using a fully structured questionnaire in face-to-face personal inter views.

The results indicated that the material was very well received in all groups, especially among butchers, and for the staff sticker. However, some misinterpretations were made of the campaign's objectives, and problems in awareness and distribution occurred. The reasons for this and the implications are discussed.

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References

Hastings, G.B. The value of marketing and advertising research techniques to the development of health education publicity In FlooD, P. R., GRANT, C. L. and O'DRISCOLL, A. (Eds.) Marketing: Future Imperfect. Proceedings of the Marketing Education Group Conference , July 1981, Vol 2, 561-578.

Leathar, D.S.

The use of mass media health education campaigns in Scotland

Journal of the Institute of Health Education, 1981, 19, 2, 42-45.

Leathar, D.S. and Hastings, G.B. Environmental Health Campaign Awareness Monitor. Advertising Research Unit Research Report, University of Strathclyde, 1982.