Woolhandler S., Campbell T., Himmelstein D.Costs of healthcare administration in the United States and Canada. The New England Journal of Medicine2003; 349(8): 768-775
2.
www.makingbritainhealtheir.com; the website of a consortium of privately funded healthcare providers
3.
The Oxford English Dictionary (9th edition, 1995) defines `stereotype' as: `A person or thing that conforms to an unjustifiable fixed mental picture.'
4.
Jung CG, editor. Man and his Symbols. New York: Dell, 1968
5.
Talking outside the box. Guardian, 6 October 2007
6.
Archaic: Term by which consumers and target markets defined themselves prior to the Corporate Revolution. Its brief period of currency coincided with the popularity of the now-defunct notions of Democracy and Informed Consent.
