Abstract
This article explores the social lives of West African street vendors in New York City through the eyes of one such trader, Issifi Mayaki, an African immigrant from Niger who sold cloth and other items in Harlem and other areas of the city during the 1990s. The article describes how Issifi made his way in America and probes how he has drawn on native cultural and social resources to secure a niche in New York City. Issifi's financial and marketing strategies and his response to consumer demands, state regulation and local politics are also analyzed. From this description and analysis it is clear that people like Issifi inhabit complex, hybrid and fluid social worlds. How can social scientists capture this contemporary complexity? This article proposes that social scientists can, indeed, capture `on the ground' complexity by linking narrative, ethnographic description and social theory.
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