Reprogramming entrepreneurship: Artificial intelligence,hybrid judgment,and the governance of innovation

Abstract

Artificial intelligence (AI) is not merely reshaping entrepreneurial practice—it is reprogramming its epistemic foundations. The purpose of this research note is to develop a conceptual perspective explaining how AI reconfigures the core assumptions of entrepreneurship. Specifically, it argues that AI transforms entrepreneurship from a human-centered process of discovery and design into a governed socio-technical system. Three foundational assumptions are placed under strain: creativity evolves into hybrid human–AI co-creation, uncertainty becomes partially computable, and agency is reconstituted as governed entrepreneurial judgment. Drawing on recent debates in entrepreneurship and innovation studies, the note reframes entrepreneurship as a practice of epistemic stewardship—one that balances algorithmic precision with moral intention. While AI enables hybrid co-creation across innovation processes, entrepreneurial judgment remains irreducibly human insofar as it entails responsibility and accountability. The argument concludes that the next frontier of entrepreneurship is not technological but philosophical: reimagining innovation as a responsible collaboration between human reasoning and algorithmic intelligence.