Abstract
The rise of social media has engendered several debates over traditional media’s agenda-setting power. This study analyzes 4189 newspaper articles and over 1.23 million tweets about the 2020 Black Lives Matter movement from the perspective of network intermedia agenda-setting (IAS). The findings show that both platforms attach significance to the substantive attributes of policing, violence, and systemic racism. Notably, while the newspapers’ overall agenda had a supportive tone, Twitter used a condemning tone. Moreover, the newspapers were more influential in terms of IAS, particularly in setting political and cultural attribute agendas. No IAS effects were found on the affective attributes. Furthermore, the IAS effects on the combined substantive and affective attributes have shrunk significantly. The newspapers were more influential in terms of the bundled substantive attribute agendas as well. This study advances agenda-setting research by examining multiple network agenda dimensions and introducing an affective attribute scale. These are intended to help understand which media could exert a stronger influence on what attribute agendas and how.
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