Advocacy journalism in the 21st century: Rethinking entertainment in digital Black press outlets

Abstract

The Black press is often conceptualized as an advocacy press, but in the current digital environment, in which there are numerous entertainment-focused outlets, what exactly constitutes advocacy is fraught. Perceptions of advocacy, which have previously been associated with hard news content, are broadening to accommodate the entertainment content on Black news websites. Informed by interviews with journalists and focus groups with readers, this research finds that there are two different categorizations of advocacy journalism – hard advocacy and soft advocacy. Some editors and consumers believe the Black press should contain hard advocacy content, such as political activism coverage, while others perceive entertainment in the Black press, which provides positive coverage of African Americans and additional representation of Black life, as soft advocacy. Expanding advocacy conceptions provides further nuance and insight into how the Black press functions in the new media age.