Co-creation in North American and European digital native media: Web,social networks and offline spaces

Abstract

Organisations from various productive sectors are increasingly involving their audiences in their co-creation processes, both for production and for the ideation and marketing of the products they offer. This research analyses this issue in native digital newspapers, offering a comparative perspective between Europe and the United States. The co-creation options that these newspapers, developed on and for the internet, provided to their readers, are investigated in the three scenarios in which it is possible to co-create: via web, social networks and offline spaces. The findings indicate that the spaces enabled for co-creation are still residual and that the media should continue to value citizen’s contributions, and carrying on incorporating those contributions within their agendas, thus protecting freedom of expression, as well as the right to receive truthful information.