Abstract
Public engagement with investigative journalism content is a challenging pursuit in the competitive digital era. As investigative journalism organizations innovate to engage the public, leveraging comedy may be worth considering, given comedy’s ability to attract attention and encourage public sharing. To explore this proposition, an investigative reporting collaborative project about toxic environmental contamination in New Jersey, Dirty Little Secrets, worked with stand-up comics to translate investigative news material into stand-up comedy routines performed in front of two live audiences. Through post-viewing surveys, this study found that the stand-up comedy show audiences learned factual information and perceived comedians as credible sources of environmental contamination information. In-depth interviews with one participating journalist and four participating stand-up comics reveal a positive collaborative experience.
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