“If you didn’t take a selfie,did you even vote?”: Embodied mass communication and citizenship models in “I voted” selfies

Abstract

After participating in US elections, voters have begun to share “I voted” selfies, or networked self-portraits that display their political participation. “I voted” selfies exist at the intersection of competing ideals of citizenship, including dutiful citizenship, which centers civic duty and voting, and self-actualizing citizenship, which focuses on individualized and expressive forms of political participation. I argue that these images can be understood through historically resonant communication practices, namely, as a mediated manifestation of 19th-century political congregations that I term embodied mass communication. To trace how voters perform embodied visions of citizenship through shared practices of digital self-representation, I conducted a content analysis of “I voted” selfies posted to Twitter on US Election Day 2016. In these selfies, voters present their bodies as civic evidence, frame individual representations to signify visual collectives, and creatively contextualize their political participation. Their selfies suggest how representational rituals can reflect and reconstitute citizenship models.