One noteworthy characteristic of Donald Trump’s candidacy and subsequent presidency is his willingness to use racial rhetoric. This is especially the case on Twitter, where he communicates directly with millions of followers. This article utilizes a survey experiment to understand how Trump’s tweets influence subjects’ revealed racial attitudes. Subjects are exposed to one of three tweets made by Trump: a control tweet about the economy, a tweet with an implicitly racist message, or a tweet with an explicitly racist message. Analyses indicate that while exposure to racist messages does not influence respondents’ issue prioritization, both implicitly and explicitly racist messages interact with racial resentment to increase the propensity to describe African-Americans in starkly stereotypical and negative language. These findings suggest that the norm of racial equality, long thought to dampen support for elites who invoke explicitly racist rhetoric, has weakened in the Trump era.
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