Must the concept of the study of new media seem so thoroughly ordinary? What does it mean to study new media other than to study media that exist now? Prompted by the 10th anniversary of New Media & Society, this article aims to help rethink and elongate the history of new media studies by merging new media studies and media history literatures.The recursive definition and use of the term `new media' are reviewed. New media need to be understood not as emerging digital communication technologies, so much as media with uncertain terms and uses. Moreover, by recognizing that new media studies quickly become history and that most media history is already new media history, this article calls for a use of both literatures to focus on the renewable nature of media in history. It reflects on a complementary attitude toward history meant to help usher in a sounder future of the study of the past.
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