This article analyzes representations of feminism and sexuality on Suicide Girls (www.suicidegirls.com), a commercial site which features the online journals, profiles and nude photographs of young, heavily tattooed, punk women. It highlights the ways in which this site attempts to subvert the male gaze by changing contemporary photographic practices. It also interrogates the way in which the feminist potential of this site remains constrained by its inclusion of only a limited number of women of colour and only as a marketing `strategy' of diversity. It argues that rather than a critical race feminist commitment to inclusivity and structural change, this strategy of `diversity' is reflective of the internet tenet which holds that `content diversity is good business'. Thus, it concludes that rather than a feminist site which operates in the hope of broadening understandings of female sexuality, this site prioritizes profit to the detriment of feminist content.
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