Cellphones provide a unique opportunity to examine how new media both reflect and affect the social world. This study suggests that people map their understanding of common social rules and dilemmas onto new technologies. Over time, these interactions create and reflect a new social landscape. Based upon a year-long observational field study and in-depth interviews, this article examines cellphone usage from two main perspectives: how social norms of interaction in public spaces change and remain the same; and how cellphones become markers for social relations and reflect tacit pre-existing power relations. Informed by Goffman's concept of cross talk and Hopper's caller hegemony, the article analyzes the modifications, innovations and violations of cellphone usage on tacit codes of social interactions.
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