Narrowcast technology,interactivity,and the economic relations of space: the case of horse race simulcasting

Abstract

A shift in the horse racing industry toward the satellite simulcasting of races for wagering at off-track betting facilities has driven horse racing toward the use of interactive communication technologies. The result is a structure of economic, social, and policy relations that is intended to organize the public and private spaces of members of the industry’s target markets.

Keywords

account wagering convergence horse racing interactivity Interstate Wire Act 1961 (ownership) consolidation simulcasting vertical integration

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