Effective communication is essential for
clinical, administrative and managerial
success. These areas of activity are
increasingly interdependent, but despite this there is no single overarching theory to unify the communication theories and practices within each discipline.
Commentators and scientists espouse the merits of theories that encompass
'everything'. Do we need an overarching
theory of health communication (OTHC),
and what might such a theory contain?
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