The article reports on a project whose objectives were to analyse the social supply of health information to citizens and to study what they receive and are able to make use of. The results reveal the power, the responsibility and the rulers in and behind today’s media culture in health questions, but also the importance of people’s own active response to transmitted health messages. People who are satisfied with their own health consider it their own responsibility to be interested in health issues and to find and use health information from a great number of sources. It has been shown that the most frequently used and useful channels vary according to health problems and to cognitive and social factors. However, the awareness of different possibilities to share knowledge and to take responsibility for one’s own empowerment in health matters is symbolic of a healthier li
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