Sage Journals: Discover world-class research

Abstract

Get full access to this article

View all access options for this article.

References

Armstrong

J. S.

Green

K. C.

(2022). The scientific method: A guide to finding useful knowledge. Cambridge University Press.

Golder

P. N.

Dekimpe

M. G.

J. T.

Van Heerde

H. J.

Kim

D. S.

Alba

J. W.

(2023). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing, 87(3), 319–336. https://doi.org/10.1177/00222429221129200

Grönroos

(1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36–44.

Hayes

A. F.

Montoya

A. K.

Rockwood

N. J.

(2017). The analysis of mechanisms and their contingencies: PROCESS versus structural equation modelling. Australasian Marketing Journal, 25(1), 76–81.

Hulland

. (2024). Out through the inn door…. Journal of the Academy of Marketing Science, 52(6), 1551–1554.

Lambert

D. M.

Cooper

M. C.

(2000). Issues in supply chain management. Industrial Marketing Management, 29(1), 65–83.

Ngo

L. V.

(2025). Beyond the editorship: A journey of heart and insight. Australasian Marketing Journal, 33(4), 349–351. https://doi.org/10.1177/14413582251386932

Steenkamp

J. B. E.

Fischer

Haws

K. L.

Scott

M. L.

Slotegraaf

R. J.

(2025). Cementing JM’s impact on the marketing ecosystem: Advancing big ideas. Journal of Marketing, 90(1), 1–8. https://doi.org/10.1177/00222429251375543

How Journals Grow: The New Wave of Development of the Australasian Marketing Journal (AMJ)

Abstract

Get full access to this article

References