Humanising Marketing: Diversity,Equity and Inclusion in Marketing

Abstract

Get full access to this article

View all access options for this article.

References

Benjamin

Bottone

Lee

(2021). Beyond accessibility: Exploring the representation of people with disabilities in tourism promotional materials. Journal of Sustainable Tourism, 29(2–3), 295–313.

Chan

E. Y.

(2021). LGB+ identification and donations to Hurricane Irma victims: The role of empathy. Journal of Philanthropy and Marketing, 26(2), e1691.

Chan

E. Y.

Zlatevska

(2019). Jerkies, tacos, and burgers: Subjective socioeconomic status and meat preference. Appetite, 132, 257–266.

Cowart

Wagner

(2021). An investigation of androgyny and sexual orientation in advertising: How androgynous imagery and sexual orientation impact advertisement and brand attitudes. Journal of Advertising Research, 61(3), 276–288.

Cruz

A. G. B.

Seo

Buchanan-Oliver

(2018). Religion as a field of transcultural practices in multicultural marketplaces. Journal of Business Research, 91, 317–325.

FutureLearn. (2022). The future of learning report. https://www.futurelearn.com/info/thefutureoflearning

Grier

S. A.

(2020). Marketing inclusion: A social justice project for diversity education. Journal of Marketing Education, 42(1), 59–75.

Licsandru

T. C.

Cui

C. C.

(2018). Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research, 82, 330–339.

McFerran

Dahl

D. W.

Fitzsimons

G. J.

Morales

A. C.

(2010). I’ll have what she’s having: Effects of social influence and body type on the food choices of others. Journal of Consumer Research, 36(6), 915–929.

10.

Moorman

van Heerde

H. J.

Moreau

C. P.

Palmatier

R. W.

(2019). Challenging the boundaries of marketing. Journal of Marketing, 83(5), 1–4.

11.

Northey

Dolan

Etheridge

Septianto

Van Esch

(2020). LGBTQ imagery in advertising: How viewers’ political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60(2), 222–236.

12.

Oakenfull

(2012). Gay consumers and brand usage: The gender-flexing role of gay identity. Psychology & Marketing, 29(12), 968–979.

13.

Oakenfull

G. K.

Greenlee

T. B.

(2005). Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream. Psychology & Marketing, 22(5), 421–439.

14.

Oakenfull

G. W.

(2021). Marketing with cultural intelligence for growth and good. Forbes.com . https://www.forbes.com/sites/gillianoakenfull/2021/04/07/pg-brands-lead-with-cultural-intelligence/

15.

Ong

Lewis

Vorobjovas-Pinta

(2021). Questioning the inclusivity of events: The queer perspective. Journal of Sustainable Tourism, 29(11–12), 2044–2061.

16.

Pan

Zhang

J. Q.

(2014). The composition of the editorial boards of general marketing journals. Journal of Marketing Education, 36(1), 33–44.

17.

Peñaloza

(2018). Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future. Journal of Business Research, 82, 273–280.

18.

Pounders

(2018). Are portrayals of female beauty in advertising finally changing? Journal of Advertising Research, 58(2), 133–137.

19.

Rivera

R. G.

Arrese

Sádaba

Casado

(2020). Incorporating diversity in marketing education: A framework for including all people in the teaching and learning process. Journal of Marketing Education, 42(1), 37–47.

20.

Roux

Goldsmith

Bonezzi

(2015). On the psychology of scarcity: When reminders of resource scarcity promote selfish (and generous) behavior. Journal of Consumer Research, 42(4), 615–631.

21.

Rusinko

C. A.

(2010). Integrating sustainability in management and business education: A matrix approach. Academy of Management Learning & Education, 9(3), 507–519.

22.

Strebinger

Guo

Klauser

Grant-Hay

(2018). Is multi-ethnic advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study. Journal of Business Research, 82, 409–416.

23.

Thomas

K. D.

Davis

J. F.

Wilson

J. A.

Sobande

(2020). Repetition or reckoning: Confronting racism and racial dynamics in 2020. Journal of Marketing Management, 36(13–14), 1153–1168.

24.

Wilson

J. A. J.

(2010). When in Britain, do as the British do: If anyone knows what that means: Multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4(4), 220–233.

25.

Wilson

J. A. J.

(2020, January 28). Academia looks like a pint of Guinness to me – Diverse below, but not at the top. The Guardian. https://www.theguardian.com/education/2020/jan/28/academia-looks-like-a-pint-of-guinness-to-me-diverse-below-but-not-at-the-top

26.

Wilson

J. A. J.

(2021, April 1). Moving online offers BAME academics the chance to out-cool their masters. Times Higher Education. https://www.timeshighereducation.com/opinion/moving-online-offers-bame-academics-chance-out-cool-their-masters

27.

Wilson

J. A. J.

Grant

(2013). Islamic marketing–A challenger to the classical marketing canon? Journal of Islamic Marketing, 4(1), 7–21.

28.

Zayer

L. T.

McGrath

M. A.

Castro-González

(2019). Men and masculinities in a changing world: (De)legitimizing gender ideals in advertising. European Journal of Marketing, 54(1), 238–260.