The current emphasis on tourism as an economic saviour has increased attention to the activities of city imaging, competitive place-making and the urban redevelopment of redundant inner city land, often into 'festival marketplaces'. This paper will analyse such economic and cultural activity in Australia with particular emphasis on the control of planning discourses by fractions of the state and capital. It will question the processes and projected outcomes of non-metropolitan city imaging and place-marketing by contending that the festival marketplace concept is outmoded and, in Australia, there is a lack of the requisite synchronisation of tiers of government. A case study of Newcastle, New South Wales will be employed to illustrate the relationship between the local and global dimensions of urban tourism.
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