Directions in Mass Communication Research

Bailyn, Lotte 1959 'Mass media and children: a study of exposure habits and cognitive effects'. Psychological Monographs: General and Applied, 73(1): 1-48.

Berelson, Bernard 1949 'What missing the newspaper means'. Pp. 111-129 in Paul Lazarsfeld and F. Stanton (eds), Communications Research 1948-9. New York : Duell, Sloan and Pearce.

Berger, Peter and T. Luckmann 1967 The Social Construction of Reality. Garden City, New York: Anchor Books, Doubleday and Company.

Cantril, H. 1941 'Professor quiz: a gratification study'. In Paul Lazarsfeld and F. Stanton (eds), Radio Research 1941. New York : Duell, Sloan and Pearce.

Elliot. Philip 1972 The Making of a Television Series: A Case Study in the Sociology of Culture. London: Constable .

Gerbner, George 1958 'On content analysis and critical research in mass communications' . Audiovisual Communication Review, 6(2): 85-108.

Gerbner, George 1972 'Violence in television drama: trends and symbolic functions' . Pp. 28-187 in George Comstock and E. Rubinstein (eds), Media Content and Control, Vol. 1. The Surgeon General's Report, Washington: U.S. Government Printing Office.

Halloran, James R. , P. Elliot and G. Murdock 1970 Demonstrations and Communication: A Case Study. Harmondsworth: Penguin Books.

Harper, D. , J. Munro , and H. Himmelweit 1972 Social and Personality Factors Associated with Children's Tastes in Television Viewing. Unpublished paper available from Social Psychology Department, London School of Economics.

Hazard, William R. 1967 'Anxiety and preference for television fantasy' . Journalism Quarterly, 44(3): 461-469.

Herzog, Herta 1944 'What do we really know about daytime serial listeners ?' Pp. 2-23 in Paul Lazarsfeld and F. Stanton (eds), Radio Research 1942-3. New York: Duell, Sloan and Pearce.

Holzner, Burkart 1968 Reality Construction in Society. Cambridge, Massachusetts : Schenkman Publishing Co.

Katz, Elihu , M. Gurevitch and H. Haas. 1973 'On the use of the mass media for important things'. American Sociological Review, 23:164-181.

Maccoby, Eleanor, E. 1954 'Why do children watch television?' Public Opinion Quarterly, 18(3): 239-244.

McQuail, Dennis , J. Blumler and J. Brown 1972 'The television audience: a revised perspective' . Pp. 135-165 in D. McQuail (ed.), Sociology of Mass Communication. Harmondsworth: Penguin Books.

Pearlin, Leonard 1959 'Social and personal stress and escape television viewing' . Public Opinion Quarterly, 23(2): 255-259.

Riley, Matilda White and J.W. Riley Jnr. 1951 'A sociological approach to communications research' . Public Opinion Quarterly, 15: 445-460.

Schutz. Alfred 1932 The Phenomenology of the Social World. New York: Heinemann Educational 1972.

Warner, W.L. and W.E. Henry 1947 'The radio daytime serial: a symbolic analysis' . Genetic Psychology Monographs, 37: 7-13.

Wilson, Thomas P. 1970 'Normative and interpretive paradigms in sociology' . Pp. 57-79 in Jack D. Douglas (ed.), Understanding Everyday Life: Toward the Reconstruction of Sociological Knowledge. Chicago: Aldine Publishing Co.

Wolf, Katherine M , and M. Fiske 1949 'The children talk about comics'. Pp. 3-50 in Paul F. Lazarsfeld and T. Stanton (eds), Communications Research. New York: Harper and Bros.