Drawing on in-depth interviews with Australian cancer patients, this article examines their experiences of utilizing complementary and alternative medicine (CAM) within disease and treatment processes. Results illustrate the complex and often contradictory roles played by CAM within patients' therapeutic trajectories. On the one hand, their accounts illustrate the liberating and positive impacts of CAM engagement, including perceived increases in feelings of control, power and individual autonomy within therapeutic processes. However, the interviews also revealed problematic notions of self-healing and hyper-positivity engendered in much CAM practice, involving the imposition of restrictive notions of self-discipline on these cancer patients. On the basis of the results it is argued that CAM sociology must refocus on the grassroots experiences of different patient groups, rather than grandiose notions of wider socio-cultural shifts in therapeutic practice.
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