Abstract
Aim:
Health inequities persist as a pressing public health challenge, often rooted in unequal access to resources, opportunities and privileges that disproportionately affect vulnerable populations. Proportionate universalism offers a promising approach by advocating for universal health interventions that adjust in scale and intensity to meet varying levels of needs. Despite its potential, implementing proportionate universalism in health promotion remains challenging, particularly when narrowly assessing vulnerability using socioeconomic indicators alone, which can misclassify or stigmatise vulnerable groups and perpetuate inequities. This commentary reflects on these challenges in the context of developing a smoking prevention intervention for adolescents facing societal vulnerability and proposes more nuanced strategies for assessing needs within a proportionate universalism framework.
Conclusions:
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