Kings,jesters,or kingmakers? European populist parties as a microcosm for celebrity politics

Abstract

The article explores a key aspect in the development of contemporary European populist parties: the celebrity dynamics of their leadership. It presents a systematic comparison of leaders from the main populist parties, exploring the correlation between leadership visibility, fame, and the ideological and organisational characteristics of parties. Furthermore, it investigates the subset of leaders whose public notoriety predates their political involvement, with a view to establishing how they balance the demands of political responsibility and authenticity of character, both in terms of organisational control and communicative strategy. Analytically, the study helps illuminate the mechanisms through which populist parties adapt to participation in the political game while continuing to mark their ideological difference. Empirically, the findings highlight the uniqueness of an outlier case, Beppe Grillo’s leadership of Italy’s Five-Star Movement, in which celebrity is leveraged into a kingmaker role, while still retaining the public persona of an outside observer.