The question of whether social structures are efficacious can be tackled by examining how they are produced. There are roles and rules, and there are people. Only the latter have the necessary powers to generate social worlds as products. Changing the social world can be achieved only by changing the rules and customs active people follow. Selectionist models of change also draw our attention to rules. Finally, there are obstacles to social change in `reductions' - the minute social practices that shape actual social orders.
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